We know that Windows 7 is Microsoft’s fastest selling operating system and android is droping in price. Android represents only a small portion of the smartphone market, and nothing says that the increase recorded for the Christmas and New year will continue – and Microsoft is certainly not allow itself to do. Finally, Android does not seem a good bet for manufacturers. Apart from HTC, which often acts as a single manufacturer for others, as with the Nexus, as Android phones are not allowed to Motorola for example to take market share – the company to lose money wings 1.2% on the total market, while the Milestone has sold rather well. Google also appears to be the big loser.
OEM Market Share
In the 3 month average ending in January, 234 million Americans were mobile subscribers ages 13 and older, with device manufacturer Motorola ranking as the top OEM with 22.9 percent of U.S. mobile subscribers. LG ranked second with 21.7 percent share, followed by Samsung (21.1 percent share), Nokia (9.1 percent share) and RIM (7.8 percent share).
| Top Mobile OEMs 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Motorola | 24.1% | 22.9% | -1.2 |
| LG | 22.0% | 21.7% | -0.3 |
| Samsung | 21.0% | 21.1% | 0.1 |
| Nokia | 9.3% | 9.1% | -0.2 |
| RIM | 6.4% | 7.8% | 1.4 |
Smartphone Platform Market Share
42.7 million people in the U.S. owned smartphones in an average month during the November to January period, up 18 percent from the August through October period. RIM was the leading mobile smartphone platform in the U.S. with 43.0 percent share of U.S. smartphone subscribers, rising 1.7 percentage points versus three months earlier. Apple ranked second with 25.1 percent share (up 0.3 percentage points), followed by Microsoft at 15.7 percent, Google at 7.1 percent (up 4.3 percentage points), and Palm at 5.7 percent. Google’s Android platform continues to see rapid gains in market share.
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.3% | 43.0% | 1.7 |
| Apple | 24.8% | 25.1% | 0.3 |
| Microsoft | 19.7% | 15.7% | -4.0 |
| 2.8% | 7.1% | 4.3 | |
| Palm | 7.8% | 5.7% | -2.1 |
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