According to MNET Australian subscribers  shows growth in  adapting new products an services with respect to mobile.  The survey results highlights an increase in the take-up of mobile-based email, video, chat, financial information and social networking.

The research  study shows that in  November 2008 97 per cent of Australians surveyed used their mobile phone for more than just voice. Of these respondents, 61% had used information type services in the last full month, 57% had used entertainment type services, 99% had used communication type services and 31% had used their mobile phone to make a purchase like movie tickets.

Other key findings from the study include:

• Those that visited a website increased from 41 per cent in 2007 to 49 per cent in 2008;
• Mobile Internet searches increased from 23 per cent in 2007 to 30 per cent in 2008;
• Take-up of mobile email grew from 26 per cent in 2007 to 34 per cent in 2008;
• Fifty per cent of those that used MDS in 2008 used mobile chat, a 120 per cent hike from the previous year;
• Mobile access to financial data jumped 60 per cent from 10 per cent (2007) to 16 per cent (2008);
• Mobile access to social networking grew 50 per cent from 10 per cent to 15 per cent;
• Thirty-three per cent used MDS for over 30 minutes per week, up by 120 per cent from 15 per cent in 2007;
• Sixty-four per cent of Australian respondents were willing to pay more than $10 per month for unlmited mobile data access, up from zero per cent the previous year;
• Australians are becoming more savvy in how they access mobile data, with the proportion of users who typed in a URL dropping from 54 per cent in 2007 to 29 per cent in 2008;
• Australians are beginning to truly recognize and acknowledge how the use of the mobile phone can tie into their everyday lives: 41% of respondents were interested in mobile banking, 44% ere interested in the ability to pay for things with their mobile phone and 31% of respondents were interested in using community sites.

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