By default, Facebook users are now presented with a stream of news. That is to say a band featured news that Facebook’s algorithm has estimated are popular. For example, if the update has received many comments it will be shown at better places in news feed . This means that Basically, companies with fanpages on Facebook will have to work more to ensure that their updates are relevant and that they not be sent out in an endless stream. Firms must therefore actively do more to be heard in the crowd of friends requests, quizzes and messages.
As a Facebook user, it is also always possible to change the news flows, such as Facebook shows. In the left column you can drag the “status updates” at the top of the column, and status messages will again be displayed first by default every time you login.
“Work to get its updates shown comparable companies already professional work with SEO. The concept of NFO – News Feed Optimization – is used for optimization of the probability of getting your updates show for your fans, and an educated guess is that it is something that very many companies will have to take just as seriously as SEO in a few years “says Rasmus Moller-Nielsen, Director of Komfo, specializing in Facebook marketing.
According to Rasmus Moller-Nielsen is a change is not good for companies in the short term because they are losing visibility.
“In the long run it should benefit all, as users, ceteris paribus, firms will experience interference as more relevant rather than spam mende when Facebook sorts the most indifferent from. Thus, it seems also as a necessary move by Facebook page with the goal of finding the right balance on a platform which is owned by users, but companies must be happy to find a natural place in the interest of Facebook’s commercial interests, “says Rasmus Moller-Nielsen.
