Even in the presence of mobile data back up services like Mobical . Mobiko & Zyb where users can back up their mobile data wirelessly,  A research revals that  mobile users are directly careless with their important and private data when replacing their phones, which according to the survey done annually or more frequently for about half of those polled.

The exact figures survey shows that 43 percent mobile users replace every cell phone between the twelfth and eighteenth months, and everything suggests that the majority is closer to twelve months than eighteen months. Twelve percent of respondents switching to a new model, when the subscription expires after six years.

The study also shows that 61.4 percent, representing almost two thirds of respondents do not take backups of their personal data when they switch cell phone. This is despite the fact that 67.2 percent take pictures with their mobile phone and 33.9 percent for mobile users to listen to music.

- “When mobile phones become prey to the latest models too often that user photos, music, contacts and other data stranded on the old phone,” said Michael Lysholt Nielsen, who is country manager for Kingston in Denmark, said in a statement after which he stresses the importance of small memory cards including can be used to backup data.

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