The concept of being a brand consumer is very old. But the concept of brand conscious consumer is new and flourishing fastly in our society. The difference in two versions is more the approach of the two consumers towards the brand. A brand consumer uses a brand for he trusts its quality and the brand [...]

The fashion world has rocked the beauty business more accurately the beauty industry. The glitter, the colors, the glamour of the fashion world has changed the meaning of beauty entirely. Today it is no longer deemed as one simply skin deep. Rather it’s more an outlook that presents a magnified elegance wrapped in modern appearance. [...]