TomTom a localized GPS mapping system available in US UK has made its way on itunes New Zealand iTunes app store price wise tomtom will cost $83 USD, so about the same as the Navigon, and a 1.2G download, note that this price is only for the app, not the magic holder system that was demoed and b) you can (apparently) get a TomTom standalone unit for that price.
In theory the TomTom app is having a Monday release and will appear in local app stores as Monday appears for the region.
The big issue here is that a)t So unless the TomTom holding arm is cheap, I think they might have priced themselves out of the market a bit. Course, to do the same with the Navigon (or any other GPS unit for that matter) you still need to pay $40-150 on a holding system.
